AEO (Answer Engine Optimisation) focuses on making your content easier for answer engines and AI-powered search platforms to understand, interpret and use when answering questions. It involves creating clear, authoritative and structured content that directly addresses what your audience is searching for.

GEO (Generative Engine Optimisation) is the practice of improving your digital presence so your business has a stronger opportunity to be discovered, understood and referenced within generative AI search experiences such as AI-powered search engines and assistants.

SEO primarily focuses on visibility within traditional search engines. AEO focuses on appearing in direct answers and question-based search results, while GEO focuses on visibility and representation within generative AI and AI-powered search experiences. Together, they create a broader search visibility strategy.

Search behaviour is changing. People still use traditional search engines, but they are increasingly asking questions through AI tools and answer-based platforms. Combining SEO, AEO and GEO helps your business build visibility across multiple ways customers discover information online.

SEO is a long-term strategy and results vary depending on your industry, competition, website authority and starting position. Some improvements can be seen relatively quickly, while meaningful organic growth typically develops over several months through consistent optimisation and content development.

No reputable SEO provider can guarantee a specific Google ranking. Search results are influenced by numerous factors and constantly change. Our focus is on implementing a strong, evidence-based strategy designed to improve your website’s visibility, authority and organic performance.

AEO can improve how clearly search and answer systems understand your business and content. While no agency can guarantee inclusion in an AI-generated answer, creating authoritative, well-structured and genuinely useful content can strengthen your digital visibility.

GEO is designed around improving how your business is represented across generative search environments. This can include strengthening your website content, brand authority, business information, topical relevance and digital footprint. However, AI platforms do not provide guaranteed placement.

Not necessarily. High-quality, relevant content is important, but this does not always mean publishing traditional blog posts. Depending on your business, useful service pages, FAQs, guides, case studies, location pages and authoritative resources may provide greater value.

Where appropriate, we can support businesses with their Google Business Profile and wider local search strategy. This can include improving business information, categories, services, content, reviews and consistency across your online presence.

Local SEO can be incorporated into a strategy where geographical visibility is important. This may include location-based optimisation, Google Business Profile support, local content and improving your business’s relevance for searches within your target areas.

Yes. We can review your website’s technical SEO, content, structure, keywords, on-page optimisation, local visibility and other factors affecting organic search performance. The findings can then be used to create a practical optimisation strategy.

Yes. SEO is most effective when treated as an ongoing process rather than a one-off task. Our ongoing support can include optimisation, content development, technical improvements, monitoring, analysis and strategic recommendations.

Absolutely. Starting SEO early can help establish a strong digital foundation. We can help new businesses build their website structure, keyword strategy, content, local presence and overall online visibility from the beginning.

Yes. Although we value face-to-face relationships with clients across Greater Manchester, we also work with businesses further afield. Our approach combines personal communication with digital delivery, allowing us to support clients wherever they are based.

The best starting point is to understand where your business currently stands. We can assess your website and digital presence, identify opportunities and discuss a strategy suited to your objectives, industry and target audience.

Come and have a chat over a cup of tea. Let’s discuss your business, your goals and how House of Lunula can help you grow.